Chapter+2+Outline

Chp.2 Outline

__Culture__ - is the set of beliefs customs, and attitudes of a distinct gruop of people.

Has an impact on the lives of people who live on that level.

culture also affects diffeences in how companies do business.

Succeeding in the world of international business requires.

culture is reflected in the values that people have.

Norms are social rules that affect behaviors and actions, and represent cultural values.

The economies gap between the rich and poor may also be wide.

Managers focus on factors such as customer loyalty.

They diversity creates distinct subcultures.

The term culture can apply to an entire country or part of a country, to a city, or even to a single business.

Each level of culture whether national, regional, or local has an impact on the lives of people who live on that level.

A __role__- is the part a person plays in a social situation.